"Follow The Money" Explains Sports Headlines

One of our principles on Heard Tell when covering politics & culture is “follow the money” since that’s the closest you usually can get to the truth in a world that is all about image, branding, and marketing. But the same increasingly applies to sports, and with sports media and political media both chasing the content economy the two genres have more in common than not. Our friend Dave Van de Walle of the Vandy program and a long-time marketing and sports professional joins us to talk about it all on this episode of Heard Tell.